Logo design and print collateral

 

I created a whole brand refresh for Pardoo, refining their pre-existing composition by reshaping its structure and building on the texture of the charcoal. Angela and Matt were after a charcoal sketch for the illustrated portion of their logo giving their branding a softer, artistic feel to differentiate their farm and company from competitors. We utilised natural, earthy colours to compliment the texture of the illustration. This achieved a whole new look and feel for the branding, bringing depth to the overall design. Further down the track these elements were transferred into a suite of stationery for Pardoo.