Packaging, print and digital collateral

 

FinerRings is a Melbourne born jewellery brand that pride themselves on providing handmade, affordable and anti-tarnishing jewels for everyday wear. 

 

The team were in need of a little refresher, with a focus on redefining their packaging, print and brand collateral and how it is used. 

 

The aim was to clean up the pre-existing design and copy on their packaging and information cards, giving each piece a renewed sense of hierarchy with more accurate copy. Additionally, a few new cards needed to be generated from scratch along with a solution to address the packaging of this information in each order.

We ended up with a super clean and clear outcome where the cards carry hierarchy when used alone as well as when packaged together. This included a complete overhaul of every single card to ensure they enhanced the customers experience when opening their package. We also redesigned the mailer to fit in with this and  created a fun little mailer for the holiday season that doubled as a colouring competition promo.

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