Brand identity, website design, event design, print collateral, interior fit out 

​

Fine & Wine is an interactive jewellery experience by FinerRings, based out the back of their Fitzroy space in Melbourne. The classes are carefully curated to teach participants jewellery making skills while they meet new people and enjoy locally sourced food and beverages. The best part being they get to head home with personalised jewels that will last a lifetime!

​

The visual direction for F&W is eclectic, inviting and a somewhat bold approach to get customers in touch with the brand in a more playful way. The design welcomes people of all ages and backgrounds into the space, offering a comfortable area to get creative and learn within.

​

The branding has a direct reference to the wine aspect of the jewellery classes through the manipulation of the ampersand. This was executed to give the logo a little more of a playful twist within the remainder of the logo. A serif was decided on to match the interior of the Fine & Wine space giving it that warm, welcoming and familiar feel.